SEO Ranking Has A Split Personality

SEO Ranking Has A Split Personality

How Do I Get My Company Website to Rank Higher in Local Google Search Results?

by Rick Thomas SEO Consultant with Ft Myers Marketing and David Bruce Jr

I get asked that question on Facebook more than any other question asked of me.

First off… Google is run entirely by a mathematical database,  an algorithm visits your website and rates it according to a math equation.

NO HUMAN Visits Your Company Website To Determine How High Your Website Should Rank in Google!!

Google sends out a robot, to “score” your website against what ever website is currently #1 in Google to determine if Google should trust your company website.

1. Can Google Trust Your Site as THE Authority in your field? To pull that off you need to earn Google Page Rank. Page rank is determined by a number of factors including, but not limited to, the number of links to your website on other pages, the page rank of the sites that link back to you, and how much traffic your website is getting.

IT TAKES GOOGLE SEVERAL WEEKS TO MAKE THIS DETERMINATION!

2. Does Google See Your Company Website as a Fresh News Source. Google is also a news organization, in addition to being organized as a web encyclopedia, Google is also a news organization rivaling CNN. For business purposes this translates into who has a new product or service/ who has some new knowledge to share about a product or service. Google views this as fresh content.

Fresh Content Gets Extra Credit

Business Blogs accomplish both Task 1 and Task 2 better than a static conventional website. Now if you already have a company website, you should add a “supporting blog” to your Google Marketing Mix. A blog gives ample opportunity to start building links on a page other than your website, and it is an excellent venue to post fresh content regularly!

JUST WHAT THE ALGORITHM WAS LOOKING FOR!

Why Your Website Should Be A Blog

Now if you already have a company website, you should add a “supporting blog” to your Google Marketing Mix.

Business Blog Creation:

A website’s sole purpose in life is to perform in Google, Google likes it when you use their tools, Google owns Blogger.com… therefore every website that wants to rank in Google it’s in your best interests to also have a Google blog:

in other words… if you want something FROM Google, Use Google’s Tools.

You wouldn’t want to drive a Ford to a Chevy Convention would you?

Yes We Are For Hire

Contact Rick Thomas at

239 896-7020


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SEO Mistakes Can Cause Your Website To Drop In Google Rankings

People are awakening to the fact the search engine optimization (SEO) can rather quickly raise their websites from obscurity to being prominently displayed at the top of Google’s search engine results pages. Done correctly SEO can have a significant impact on who dominates certain industries in a particular geographical area. It is equally important to keep in mind that SEO done incorrectly can have a negative impact on where a company falls in the local search results as well. Many think that Google or other major search engines will devalue or lower a site only for unethical (black hat) practices, however, often times websites can experience a drop in their rankings simply due to minor errors, omissions, needless redundancy, or failure to “cross all the T’s and dot all the I’s”.

Common Mistakes

  • External links to low quality/spam sites
  • Similar or duplicate content to existing content already in the index (plagiarism)
  • Server is often inaccessible to bots
  • Duplicate title/meta tags on multiple pages
  • Keyword stuffing
  • Spamming
  • content quality and relevance

Any of the above mistakes can have a negative impact on your websites visibility ranging from a drop in page rank, a drop in search engine rankings, a Google sandbox penalty, or in the worst case scenario a temporary or permanent de-indexing by Google.  The implementation of an effective SEO strategy requires a thorough working knowledge of where the lines are drawn, and the skill and foresight to aggressively promote your website without crossing them.

Graphic Description Of How Page Rank Looks