SEO Ranking Has A Split Personality

SEO Ranking Has A Split Personality

How Do I Get My Company Website to Rank Higher in Local Google Search Results?

by Rick Thomas SEO Consultant with Ft Myers Marketing and David Bruce Jr

I get asked that question on Facebook more than any other question asked of me.

First off… Google is run entirely by a mathematical database,  an algorithm visits your website and rates it according to a math equation.

NO HUMAN Visits Your Company Website To Determine How High Your Website Should Rank in Google!!

Google sends out a robot, to “score” your website against what ever website is currently #1 in Google to determine if Google should trust your company website.

1. Can Google Trust Your Site as THE Authority in your field? To pull that off you need to earn Google Page Rank. Page rank is determined by a number of factors including, but not limited to, the number of links to your website on other pages, the page rank of the sites that link back to you, and how much traffic your website is getting.

IT TAKES GOOGLE SEVERAL WEEKS TO MAKE THIS DETERMINATION!

2. Does Google See Your Company Website as a Fresh News Source. Google is also a news organization, in addition to being organized as a web encyclopedia, Google is also a news organization rivaling CNN. For business purposes this translates into who has a new product or service/ who has some new knowledge to share about a product or service. Google views this as fresh content.

Fresh Content Gets Extra Credit

Business Blogs accomplish both Task 1 and Task 2 better than a static conventional website. Now if you already have a company website, you should add a “supporting blog” to your Google Marketing Mix. A blog gives ample opportunity to start building links on a page other than your website, and it is an excellent venue to post fresh content regularly!

JUST WHAT THE ALGORITHM WAS LOOKING FOR!

Why Your Website Should Be A Blog

Now if you already have a company website, you should add a “supporting blog” to your Google Marketing Mix.

Business Blog Creation:

A website’s sole purpose in life is to perform in Google, Google likes it when you use their tools, Google owns Blogger.com… therefore every website that wants to rank in Google it’s in your best interests to also have a Google blog:

in other words… if you want something FROM Google, Use Google’s Tools.

You wouldn’t want to drive a Ford to a Chevy Convention would you?

Yes We Are For Hire

Contact Rick Thomas at

239 896-7020


Get SEO Value From Your Facebook Page

With over 500 million people using Facebook it has become a valuable resource for finding, informing, and keeping clients for your business. It also has the potential to enhance your search engine optimization (SEO) strategy for your main web page if used correctly. However, most businesses seem to be missing the mark as far as getting optimum usage and visibility from the most heavily used social media site in history.

Many businesses today are actively promoting their business on a personal Facebook page. Perhaps they aren’t even aware that there is a difference between a Facebook Business page and a personal page. Facebook’s rules (TOS or terms of service) clearly prohibit the use of a personal page to advertise or promote a business. One needs to have a personal page 1st in order to set up a business page, there are many forums and tutorials that can instruct you as to how this is done. Once you have set up your business page it becomes a great place to showcase your company blog, advertise specials, sales, or discounts, and let the general public know who you are and what your company is about. Most importantly, a personal Facebook page is not visible to Google, but, a Business Facebook page gets crawled by Google’s crawler and can help promote your website in Google rankings.

Once your business page is set up you will want to get people to join or “like” your page. When you reach 25 fans on your page you can change the url of your fan page to a name of your choosing (usually your business name or at least a relevant keyword), which will help Google’s spider to determine whose page it is, and what the page is about more effectively. Getting fans to “like” your page is a good thing, but, to maximize the benefit you get from your page you must go a step further. Facebook has a built in spam filter, if the only thing it sees is your page broadcasting information the filter will prevent what you post from being seen on the news feed. The filter (algorithm) is incapable of actually reading the content on your page and determining how worthwhile it is, instead it recognizes keywords, traffic, and interaction. If the people who “like” your page visit often, comment, share your content, and participate on your page the algorithm interprets this as a sign that your page is relevant, informative, and worth sharing on the news feed. This means that not only will your friends see what you post, but, so will their friends as well!

All Outgoing (Broadcast) With ZERO Incoming (Receiving)= Facebook Considers Your Business Page to Be Spam!

If no one is leaving a comment or asking a question the algorithm will NOT LET YOUR MESSAGES Go Out to your friends or fans News Feed!!!

Company Facebook Page Creation and Management

Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Google Page Rank Visually Explained