Get SEO Value From Your Facebook Page

With over 500 million people using Facebook it has become a valuable resource for finding, informing, and keeping clients for your business. It also has the potential to enhance your search engine optimization (SEO) strategy for your main web page if used correctly. However, most businesses seem to be missing the mark as far as getting optimum usage and visibility from the most heavily used social media site in history.

Many businesses today are actively promoting their business on a personal Facebook page. Perhaps they aren’t even aware that there is a difference between a Facebook Business page and a personal page. Facebook’s rules (TOS or terms of service) clearly prohibit the use of a personal page to advertise or promote a business. One needs to have a personal page 1st in order to set up a business page, there are many forums and tutorials that can instruct you as to how this is done. Once you have set up your business page it becomes a great place to showcase your company blog, advertise specials, sales, or discounts, and let the general public know who you are and what your company is about. Most importantly, a personal Facebook page is not visible to Google, but, a Business Facebook page gets crawled by Google’s crawler and can help promote your website in Google rankings.

Once your business page is set up you will want to get people to join or “like” your page. When you reach 25 fans on your page you can change the url of your fan page to a name of your choosing (usually your business name or at least a relevant keyword), which will help Google’s spider to determine whose page it is, and what the page is about more effectively. Getting fans to “like” your page is a good thing, but, to maximize the benefit you get from your page you must go a step further. Facebook has a built in spam filter, if the only thing it sees is your page broadcasting information the filter will prevent what you post from being seen on the news feed. The filter (algorithm) is incapable of actually reading the content on your page and determining how worthwhile it is, instead it recognizes keywords, traffic, and interaction. If the people who “like” your page visit often, comment, share your content, and participate on your page the algorithm interprets this as a sign that your page is relevant, informative, and worth sharing on the news feed. This means that not only will your friends see what you post, but, so will their friends as well!

All Outgoing (Broadcast) With ZERO Incoming (Receiving)= Facebook Considers Your Business Page to Be Spam!

If no one is leaving a comment or asking a question the algorithm will NOT LET YOUR MESSAGES Go Out to your friends or fans News Feed!!!

Company Facebook Page Creation and Management

Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Google Page Rank Visually Explained

SEO Mistakes Can Cause Your Website To Drop In Google Rankings

People are awakening to the fact the search engine optimization (SEO) can rather quickly raise their websites from obscurity to being prominently displayed at the top of Google’s search engine results pages. Done correctly SEO can have a significant impact on who dominates certain industries in a particular geographical area. It is equally important to keep in mind that SEO done incorrectly can have a negative impact on where a company falls in the local search results as well. Many think that Google or other major search engines will devalue or lower a site only for unethical (black hat) practices, however, often times websites can experience a drop in their rankings simply due to minor errors, omissions, needless redundancy, or failure to “cross all the T’s and dot all the I’s”.

Common Mistakes

  • External links to low quality/spam sites
  • Similar or duplicate content to existing content already in the index (plagiarism)
  • Server is often inaccessible to bots
  • Duplicate title/meta tags on multiple pages
  • Keyword stuffing
  • Spamming
  • content quality and relevance

Any of the above mistakes can have a negative impact on your websites visibility ranging from a drop in page rank, a drop in search engine rankings, a Google sandbox penalty, or in the worst case scenario a temporary or permanent de-indexing by Google.  The implementation of an effective SEO strategy requires a thorough working knowledge of where the lines are drawn, and the skill and foresight to aggressively promote your website without crossing them.

Graphic Description Of How Page Rank Looks

Social Media Enthusiasts Mingle And Network At SW Florida Facebook Happy Hour

A diverse array of business men and women, social media and SEO consultants, real estate professionals, political candidates, retail store owners, service industry pros and social media fans from all walks of life gathered at Shula’s Steakhouse at The Hilton in Naples (SWFL) for an evening of networking and establishing personal connections with others interested in Facebook and similar online social sites. Organized by Jody Pugh, this was the 2nd overwhelmingly successful meeting of the SW FL Facebook Friends Social Happy Hour. Shula’s Steakhouse provided appetizers and 2 for 1 drink specials to the crowd of well over 100 attendees. Shula’s, along with a number of other Ft Myers and Naples Businesses, donated a total of over 50 door prizes which were given away over the course of the evening.

Social Media Gathering In Naples Florida

The group meets every 4th Friday, and rotates the location to different locations around SW Florida to give anyone interested is social media an opportunity to attend a get together in their own neighborhood. The next event is scheduled for “Anthony’s On The Boulevard” in Cape Coral on August 27, 2010. If the 1st two meetings are any indication this promises to be yet another fun night with great people! Hope to see you there!

South Ft Myers Social Media Seminar At Miromar Design Center

Approximately 30 business men and women attended an informative discussion on subjects ranging from social media, SEO, online networking, professional image, marketing, and choosing from different social and business networking sites, such as Facebook, Twitter, Linkedin and others, based on which ones provide the most utility to each specific user. The speaker, Cyndee Woolley, an Accredited Public Relations (APR) professional with 9 years of local public relations and marketing experience, provided a plethora of useful information and insights of value to both beginners and seasoned veterans.

Professionals from a variety of industries attended, including interior design, medical billing, marketing and others, some coming from as far away as Tampa. Along with her slide show and oral presentation Ms. Woolley also fielded a host of questions from her fully engaged and well prepared audience. After the seminar was over she stayed and answered any remaining questions from all participants wishing to ask them. The Miromar Design Center provided a perfectly professional setting for this enjoyable afternoon of learning and sharing!

Miromar Design Center

Questions Social Media And SEO Consultants Must Ask New Clients

In social media as well as SEO, or any type of marketing or advertising for that matter, the more information one has about his clients the better one will be able to assess his clients needs and the most effective way to satisfy them. Without knowing precisely where you are starting from, and how far you have to go, it is even more difficult to estimate the cost, man hours, and overall time frame that will be required to achieve the objectives you and your client are pursuing. In any effective, long term social media or SEO campaign you and your client will, to some extent, be “joined at the hip”, you will regularly be exchanging ideas, taking and promoting photos, tracking progress, and exchanging specific information relative to each others individual industry. If your business relationship is going to thrive both parties need to be honest and forthcoming right from the start.

During the course of your first meeting with a potential client, he will, of course, have many questions about you and your business. It is equally important, however, that you find time to ask probing questions of the client as well. One of the questions he is certain to ask is “How much is all this going to cost me?”, and that is a reasonable question. Until you know what you’re working with and where you’re headed … it can be rather difficult to give an honest and informed answer. Explain to your client that in order to give him the answer he deserves you need a few answers yourself …

ASK THEM:

Are you on any social media sites already?

If yes …Which social media sites are you on, and how active are you?

What made you aware you need (or need to improve) your social media presence?

How or where did you hear about me, and what induced you to call? (if applicable)

Are you closely allied with any other businesses?

Who are your biggest competitors?

How have you marketed your business in the past?

Have you used a social media or SEO consultant before?

If so … who, how long ago, and what did you like or dislike about them and their service?

Where do your current clients come from?

What part of your business comes from return/repeat clients?

Do you currently have a strategy for getting referrals from your existing clients?

Would you be willing to make changes to your website to optimize search ranking and increase customer utility?

Do you have a company blog?

Do you have a company Facebook page?

To what extent will you expect me to manage/write ad copy for your blog/Facebook page?

What kind of budget will be allocated to developing/maintaining your social media/SEO marketing campaign?

Throughout the process of asking these questions make notes … once you get back to your office you will want to check out his website and his competitions websites as well. Look at his Facebook page or any other social media sites he may be on, and again make notes. By the time you’ve looked over what he has happening you will most likely start coming up with what it will take to improve his presence on the web, help him to connect better with his current and future clients, and enhance his performance in the Google (and other search engines) search results. Once this has been done you will be in a much better position to give you client an honest and fair(to both of you) assessment of what kind of results he can expect … and at what cost.

Google Page Rank Visually Explained

Yes I am For Hire!
Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Ft Myers Marketing … Why Advertise When You’re Already A Success

William Wrigley, founder and owner of Wrigleys chewing gum, through the success of his product had amassed an incredible fortune, which he attributed to his successful advertising campaign. While travelling on a fast train, just months before his death, he was approached by a conductor on the train. The conductor asked Wrigley why he continued to spend millions on advertising.
“Your gum is known the world over” suggested the conductor. “Why don’t you save the money you spend each year on advertising?”
“Wrigley considered the question momentarily, and then asked the conductor “Tell me sir … approximately how fast is this train travelling?”
“About sixty miles an hour” replied the conductor.
“Then why doesn’t the train company remove the engine and let the train travel on it’s own momentum?” asked Wrigley.

Yes I am For Hire!

Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Many Business Owners Don’t Recognize Their Limited Visibility on The Web

When I sit down to talk with a business owner about SEO I’m often shocked to find that they think they are readily visible on the internet when in fact, their website  is found anywhere between the 10th to 30th SERP ( Search Engine Results Page).   They haven’t gone through the process  of envisioning how their potential clients will look for them!  When the business owner is looking for his website he types in his own business name, perhaps the city, or maybe just the URL, and his webpage pops up.  When a potential client is searching the web for a specific service he types in the name of the industry (i.e. plumber, electrician, carpet cleaning, Realtor …), and the geographic area, and he gets organic search results …”The unpaid / algorithmic search engine reuslts. Organic search results are organized by estimated relevancy, which is calculated from link information, page content, usage data, and trust-related data. Reportedly 80% of clicks are on the organic search results rather than the ads.”  Usually my first task in working with a client is explaining the difference.

When I start talking about google spiders, back links, algorithms, page content, HTML and keywords they get a panicked look in their eyes, and they begin to realize there is more to having a website than they originally thought.  For my part, at this point of the game, that is all that they have to know, but some are more curious than others,  I give them as much info as they need to be able to assess  the basics of how our industry works.   As time goes on in our relationship I will take the time to give them a clear understanding of what it is I  (we)do …

Model of how sites share measures of relevance

Business owners don't have the time or interest for an in depth discussion of this ... THEY JUST WANT RESULTS!

One of my main objectives in approaching my potential clients as an educator is because many business owners think of SEO as a “parlor trick”, some little code that I can type in to their web site and “presto change -o” they will rank on the 1st page of Google search results.  I want them to understand that getting them to rank is the byproduct of 60-100 man hours of work and, it took hundreds of hrs of training to learn how to do that work! This is a business for passionate workaholics and our clients need to understand it is our work ethic that separates those of us at the top, and those of us at the bottom in no matter what field of endeavor.