The Empire Avenue Blogathon Winners 2014 #EAv-Blogathon

Happy to be a part of this fun event!


Klout social media perks

Just received my first Klout perk in the mail. Delicious Lipton Tea & Honey. I have earned other perks before … but this one I will use and enjoy!

SW Florida SEO/Social Media Panel To Discuss Blogging

SEO/Social Media in SW Florida


The Above Board Chamber Of Florida has established itself as the “education Chamber” in the Naples – Ft Myers area in SW Florida!  Jeanne Sweeney, Founder and President of the group, has been involved with local SWFL  Business Chamber’s since the mid 90’s and felt there was more a Chamber could do for local business men and women than provide an opportunity to network and increase their visibility through community service projects.  She wanted to create an organization that featured ongoing opportunities for businesses to learn more about the ever-changing environment in today’s marketplace … an organization that would provide it’s members with the tools to not only increase their market share, but, to better serve their clients as well!  Thus The Above Board Chamber was born.  There mission statement is …


The ‘ABOVE BOARD” Chamber of Florida is dedicated to bringing people of all faiths together within the community, in the workplace and amongst one another. Our mission is to supply our members with the tools that will allow them to take every aspect of their lives ABOVE BOARD.

Naples: It's time to Optimize Your Web Presence through Blogging

Since early 2011 The Chamber has hosted expert panels to speak and answer questions on a wide variety of subjects of interest to any person or business desiring to learn more about various aspects of running a successful business.  Past topics discussed include …

Social Media:  Find Out How You Can Be Discovered!

Why Your Website Is Not Generating Business.

Human Resources/Career Building.

Find Out How To Be Discovered By The Media!

Time For A Business Check-Up!

Ethics in Business.

The Secrets Of Highly Profitable Companies.

Hitting Your Target Market.

and many more!

 This months panel discussion will be on the subject of ” Optimizing Your Web Presence Through Blogging “.  The panelists will include Chris Griffith,  Jennifer Huber, and Rick Thomas … local to SW Florida bloggers who use blogs and social media to promote area business.  The event is to be held at The Hilton in Naples, Florida on Monday April 9th 2012.  Reservations are required!  For more information contact …

The Above Board Chamber Of Florida

SEO Done Right Raises Visibility In All Major Search Engines

Google Page Rank Visually Explained

Search engine optimization (SEO) is a process that elevates a company’s website from the lower strata of the search engines search results to a higher position, hopefully to the 1st page.  In discussing this process with business owners many SEO consultants speak of the “Google results page” or the “Google search rankings”, and while it is true that Google is probably the most well known and often used of the search engines … enough people use the other search engines that any business looking to optimize their profits and not just their website needs to make sure their search engine optimization strategy doesn’t overlook ranking with Google’s competitors as well!

While nobody knows all of the exact criteria search engines such as Google, Yahoo, Bing or AOL use, over the years seasoned veterans of SEO working separately, but comparing notes, have made several conclusions and educated guesses about a number of factors that can help to contribute to rising in the SERP’s (search engine results pages).  Not surprisingly a tactic that works well for Google may not have as much (or any) in Yahoo or vice versa, and without specific intent, a well ranking website in Google and Yahoo may get scant attention from Bing and/or AOL.   When you hire an SEO company make sure they have a strategy that will be effective in these major search engines and that they “keep an ear to the ground” looking for new techniques.  SEO is a discipline that is in a constant state of refinement and evolution … much the same as the algorithms used by the search engines.  What was effective in SEO 3 years ago is sub-par today, and what we are doing today will no doubt be outdated 3 years from now.

1st page of Google search results for SEO Consultant Ft Myers

Yahoo Search Results For Social Media/SEO Consultant Ft Myers

AOL Search Results For Social Media/SEO Consultant Ft Myers

Bing Search Results For Social Media/SEO Consultant Ft Myers


Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Quotations Of Relevance To Public Relations And Advertising

There are few things one can read that have the power to inform and inspire like great quotations from men and women throughout history who have left indelible impressions in their respective societies, industries, and trades.  I would submit that a major reason for their place in history was their ability to take words of value and utility and express them artistically.  I hope you find the selections below to be as entertaining, informative, memorable and thought provoking as I have…

”  The superior man acquaints himself with many sayings of antiquity and many deeds of the past, In order to strengthen his character thereby. ” …
 I Ching      
Book of Changes , China c. 600 B.C.

”  Without … advertising, information … would take years to reach all of us who might benefit by it and progress would be delayed. ”

Harry S. Truman

”  Peoples minds are changed through observation and not through argument. ”

Will Rogers
Actor and Humorist

”  Advertising in the final analysis should be news.  If It’s not news it’s worthless. ”

Adolph S.  Ochs
American newspaper publisher

”  The first essential is to know what one    wishes to say;  the second is to decide to whom one wishes to say it. ”

Harold Nicolson
English biographer and diplomat

”  Character counts in advertising as in all other things.  Only men of intelligence and initiative can fully comprehend that advertising is the science of human service. ”

William Randolph Hearst
Newspaper publisher and U.S. Congressman

”  If you make a product good enough even though you live in the depths of the forest, the public will make a path to your door, says the philosopher.  But if you want the public in sufficient numbers, you would better construct a highway.  Advertising is that highway. ”

William Randolph Hearst
Newspaper Publisher an U.S. Congressman

”  Eloquence is the power to translate a truth into language perfectly intelligible to the person to whom you speak. ”

Ralph Waldo Emerson
American essayist and poet

”  We’re not paying you to make us look like a bunch of idiots.  We’re paying you so others won’t find out we’re a bunch of idiots.

Anonymous executive to PR firm president

Social media, SEO, Advertising

I spent most of the evening reading the ” Google search engine optimization starter guide “. I found plenty of useful tips as well as links to other google pages that look like they have much to offer as well. There are so many good articles on the web relating to SEO and social media that it is difficult to sort out the good stuff! When I do find something particularly interesting … I’ll pass it along here!