Social Media Enthusiasts Mingle And Network At SW Florida Facebook Happy Hour

A diverse array of business men and women, social media and SEO consultants, real estate professionals, political candidates, retail store owners, service industry pros and social media fans from all walks of life gathered at Shula’s Steakhouse at The Hilton in Naples (SWFL) for an evening of networking and establishing personal connections with others interested in Facebook and similar online social sites. Organized by Jody Pugh, this was the 2nd overwhelmingly successful meeting of the SW FL Facebook Friends Social Happy Hour. Shula’s Steakhouse provided appetizers and 2 for 1 drink specials to the crowd of well over 100 attendees. Shula’s, along with a number of other Ft Myers and Naples Businesses, donated a total of over 50 door prizes which were given away over the course of the evening.

Social Media Gathering In Naples Florida

The group meets every 4th Friday, and rotates the location to different locations around SW Florida to give anyone interested is social media an opportunity to attend a get together in their own neighborhood. The next event is scheduled for “Anthony’s On The Boulevard” in Cape Coral on August 27, 2010. If the 1st two meetings are any indication this promises to be yet another fun night with great people! Hope to see you there!

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South Ft Myers Social Media Seminar At Miromar Design Center

Approximately 30 business men and women attended an informative discussion on subjects ranging from social media, SEO, online networking, professional image, marketing, and choosing from different social and business networking sites, such as Facebook, Twitter, Linkedin and others, based on which ones provide the most utility to each specific user. The speaker, Cyndee Woolley, an Accredited Public Relations (APR) professional with 9 years of local public relations and marketing experience, provided a plethora of useful information and insights of value to both beginners and seasoned veterans.

Professionals from a variety of industries attended, including interior design, medical billing, marketing and others, some coming from as far away as Tampa. Along with her slide show and oral presentation Ms. Woolley also fielded a host of questions from her fully engaged and well prepared audience. After the seminar was over she stayed and answered any remaining questions from all participants wishing to ask them. The Miromar Design Center provided a perfectly professional setting for this enjoyable afternoon of learning and sharing!

Miromar Design Center

Questions Social Media And SEO Consultants Must Ask New Clients

In social media as well as SEO, or any type of marketing or advertising for that matter, the more information one has about his clients the better one will be able to assess his clients needs and the most effective way to satisfy them. Without knowing precisely where you are starting from, and how far you have to go, it is even more difficult to estimate the cost, man hours, and overall time frame that will be required to achieve the objectives you and your client are pursuing. In any effective, long term social media or SEO campaign you and your client will, to some extent, be “joined at the hip”, you will regularly be exchanging ideas, taking and promoting photos, tracking progress, and exchanging specific information relative to each others individual industry. If your business relationship is going to thrive both parties need to be honest and forthcoming right from the start.

During the course of your first meeting with a potential client, he will, of course, have many questions about you and your business. It is equally important, however, that you find time to ask probing questions of the client as well. One of the questions he is certain to ask is “How much is all this going to cost me?”, and that is a reasonable question. Until you know what you’re working with and where you’re headed … it can be rather difficult to give an honest and informed answer. Explain to your client that in order to give him the answer he deserves you need a few answers yourself …

ASK THEM:

Are you on any social media sites already?

If yes …Which social media sites are you on, and how active are you?

What made you aware you need (or need to improve) your social media presence?

How or where did you hear about me, and what induced you to call? (if applicable)

Are you closely allied with any other businesses?

Who are your biggest competitors?

How have you marketed your business in the past?

Have you used a social media or SEO consultant before?

If so … who, how long ago, and what did you like or dislike about them and their service?

Where do your current clients come from?

What part of your business comes from return/repeat clients?

Do you currently have a strategy for getting referrals from your existing clients?

Would you be willing to make changes to your website to optimize search ranking and increase customer utility?

Do you have a company blog?

Do you have a company Facebook page?

To what extent will you expect me to manage/write ad copy for your blog/Facebook page?

What kind of budget will be allocated to developing/maintaining your social media/SEO marketing campaign?

Throughout the process of asking these questions make notes … once you get back to your office you will want to check out his website and his competitions websites as well. Look at his Facebook page or any other social media sites he may be on, and again make notes. By the time you’ve looked over what he has happening you will most likely start coming up with what it will take to improve his presence on the web, help him to connect better with his current and future clients, and enhance his performance in the Google (and other search engines) search results. Once this has been done you will be in a much better position to give you client an honest and fair(to both of you) assessment of what kind of results he can expect … and at what cost.

Google Page Rank Visually Explained

Yes I am For Hire!
Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Many Business Owners Don’t Recognize Their Limited Visibility on The Web

When I sit down to talk with a business owner about SEO I’m often shocked to find that they think they are readily visible on the internet when in fact, their website  is found anywhere between the 10th to 30th SERP ( Search Engine Results Page).   They haven’t gone through the process  of envisioning how their potential clients will look for them!  When the business owner is looking for his website he types in his own business name, perhaps the city, or maybe just the URL, and his webpage pops up.  When a potential client is searching the web for a specific service he types in the name of the industry (i.e. plumber, electrician, carpet cleaning, Realtor …), and the geographic area, and he gets organic search results …”The unpaid / algorithmic search engine reuslts. Organic search results are organized by estimated relevancy, which is calculated from link information, page content, usage data, and trust-related data. Reportedly 80% of clicks are on the organic search results rather than the ads.”  Usually my first task in working with a client is explaining the difference.

When I start talking about google spiders, back links, algorithms, page content, HTML and keywords they get a panicked look in their eyes, and they begin to realize there is more to having a website than they originally thought.  For my part, at this point of the game, that is all that they have to know, but some are more curious than others,  I give them as much info as they need to be able to assess  the basics of how our industry works.   As time goes on in our relationship I will take the time to give them a clear understanding of what it is I  (we)do …

Model of how sites share measures of relevance

Business owners don't have the time or interest for an in depth discussion of this ... THEY JUST WANT RESULTS!

One of my main objectives in approaching my potential clients as an educator is because many business owners think of SEO as a “parlor trick”, some little code that I can type in to their web site and “presto change -o” they will rank on the 1st page of Google search results.  I want them to understand that getting them to rank is the byproduct of 60-100 man hours of work and, it took hundreds of hrs of training to learn how to do that work! This is a business for passionate workaholics and our clients need to understand it is our work ethic that separates those of us at the top, and those of us at the bottom in no matter what field of endeavor.

Quotations Of Relevance To Public Relations And Advertising

There are few things one can read that have the power to inform and inspire like great quotations from men and women throughout history who have left indelible impressions in their respective societies, industries, and trades.  I would submit that a major reason for their place in history was their ability to take words of value and utility and express them artistically.  I hope you find the selections below to be as entertaining, informative, memorable and thought provoking as I have…

”  The superior man acquaints himself with many sayings of antiquity and many deeds of the past, In order to strengthen his character thereby. ” …
 I Ching      
Book of Changes , China c. 600 B.C.

”  Without … advertising, information … would take years to reach all of us who might benefit by it and progress would be delayed. ”

Harry S. Truman

”  Peoples minds are changed through observation and not through argument. ”

Will Rogers
Actor and Humorist

”  Advertising in the final analysis should be news.  If It’s not news it’s worthless. ”

Adolph S.  Ochs
American newspaper publisher

”  The first essential is to know what one    wishes to say;  the second is to decide to whom one wishes to say it. ”

Harold Nicolson
English biographer and diplomat

”  Character counts in advertising as in all other things.  Only men of intelligence and initiative can fully comprehend that advertising is the science of human service. ”

William Randolph Hearst
Newspaper publisher and U.S. Congressman

”  If you make a product good enough even though you live in the depths of the forest, the public will make a path to your door, says the philosopher.  But if you want the public in sufficient numbers, you would better construct a highway.  Advertising is that highway. ”

William Randolph Hearst
Newspaper Publisher an U.S. Congressman

”  Eloquence is the power to translate a truth into language perfectly intelligible to the person to whom you speak. ”

Ralph Waldo Emerson
American essayist and poet

”  We’re not paying you to make us look like a bunch of idiots.  We’re paying you so others won’t find out we’re a bunch of idiots.

Anonymous executive to PR firm president