SEO Ranking Has A Split Personality

SEO Ranking Has A Split Personality

How Do I Get My Company Website to Rank Higher in Local Google Search Results?

by Rick Thomas SEO Consultant with Ft Myers Marketing and David Bruce Jr

I get asked that question on Facebook more than any other question asked of me.

First off… Google is run entirely by a mathematical database,  an algorithm visits your website and rates it according to a math equation.

NO HUMAN Visits Your Company Website To Determine How High Your Website Should Rank in Google!!

Google sends out a robot, to “score” your website against what ever website is currently #1 in Google to determine if Google should trust your company website.

1. Can Google Trust Your Site as THE Authority in your field? To pull that off you need to earn Google Page Rank. Page rank is determined by a number of factors including, but not limited to, the number of links to your website on other pages, the page rank of the sites that link back to you, and how much traffic your website is getting.

IT TAKES GOOGLE SEVERAL WEEKS TO MAKE THIS DETERMINATION!

2. Does Google See Your Company Website as a Fresh News Source. Google is also a news organization, in addition to being organized as a web encyclopedia, Google is also a news organization rivaling CNN. For business purposes this translates into who has a new product or service/ who has some new knowledge to share about a product or service. Google views this as fresh content.

Fresh Content Gets Extra Credit

Business Blogs accomplish both Task 1 and Task 2 better than a static conventional website. Now if you already have a company website, you should add a “supporting blog” to your Google Marketing Mix. A blog gives ample opportunity to start building links on a page other than your website, and it is an excellent venue to post fresh content regularly!

JUST WHAT THE ALGORITHM WAS LOOKING FOR!

Why Your Website Should Be A Blog

Now if you already have a company website, you should add a “supporting blog” to your Google Marketing Mix.

Business Blog Creation:

A website’s sole purpose in life is to perform in Google, Google likes it when you use their tools, Google owns Blogger.com… therefore every website that wants to rank in Google it’s in your best interests to also have a Google blog:

in other words… if you want something FROM Google, Use Google’s Tools.

You wouldn’t want to drive a Ford to a Chevy Convention would you?

Yes We Are For Hire

Contact Rick Thomas at

239 896-7020


Advertisements

Unsolicited Comments Show The Value of SEO To Local SW Florida Business

Search engine optimization (SEO) is more important to local businesses than ever before! I’ve seen the statistics, I’ve seen the results, I talk about it all the time … but, today the message was driven home to me on a personal level like never before. I was out running some errands earlier today and had the good fortune to run into a group of about a dozen former coworkers, we were all thrilled to see each other as it has been nearly a year since all of us were together and had an opportunity to talk. I was asked what I’m doing for a living now and I told them I was doing search engine optimization … they all looked at me like I had 2 heads! I don’t think any of them knew what that was, which surprised me a bit, they are all well educated, computer literate professionals who earn a more than average salary and spend a considerable amount of time on their computers at work and at home! I jumped right in and started explaining that if a business has a web site that shows up in a Google search on the 3rd, 10th, or 30th page of the Google search results, I can move their website up in the rankings … usually right to page 1. I went on to explain that this was critical for businesses now because over the past 10 years when a customer is looking to make a purchase, of most any kind, the likelihood has steadily been on the rise that they will search the internet for that information as opposed to turning to the yellow pages …

Up to this point I had been noticing their eyes glazing over in response to my canned “Value of SEO” speech, but, when I mentioned the yellow pages they sat up straight in their chairs, life came back into their eyes, as all of a sudden they got it! They became quite animated and comments were coming from all around the table …

  • “I haven’t used my phone book in 2 years”
  • “I haven’t used mine in 4 years”
  • “I don’t think I even have a phone book”
  • “I threw mine out 4 months ago because I never used it”
  • “I use mine … but only to find Government listings”

Out of a dozen young professionals not a single one had used a phone book to find a place to spend their money in years!  It was an eye opening experience for me … as I say, I’ve read the reports, seen the statistics, but, this brought it home to me on a personal level, these were people I know well … and have known for years, when they say it I know it’s true!  Of course a dozen people make an awfully small random sample but even at that the message seems clear enough to me, the yellow pages are fading fast and SEO is poised to be a major determining factor in which local businesses are going to be most successful.

Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Company Facebook Page Creation and Management

SEO Mistakes Can Cause Your Website To Drop In Google Rankings

People are awakening to the fact the search engine optimization (SEO) can rather quickly raise their websites from obscurity to being prominently displayed at the top of Google’s search engine results pages. Done correctly SEO can have a significant impact on who dominates certain industries in a particular geographical area. It is equally important to keep in mind that SEO done incorrectly can have a negative impact on where a company falls in the local search results as well. Many think that Google or other major search engines will devalue or lower a site only for unethical (black hat) practices, however, often times websites can experience a drop in their rankings simply due to minor errors, omissions, needless redundancy, or failure to “cross all the T’s and dot all the I’s”.

Common Mistakes

  • External links to low quality/spam sites
  • Similar or duplicate content to existing content already in the index (plagiarism)
  • Server is often inaccessible to bots
  • Duplicate title/meta tags on multiple pages
  • Keyword stuffing
  • Spamming
  • content quality and relevance

Any of the above mistakes can have a negative impact on your websites visibility ranging from a drop in page rank, a drop in search engine rankings, a Google sandbox penalty, or in the worst case scenario a temporary or permanent de-indexing by Google.  The implementation of an effective SEO strategy requires a thorough working knowledge of where the lines are drawn, and the skill and foresight to aggressively promote your website without crossing them.

Graphic Description Of How Page Rank Looks