Quotations Of Relevance To Public Relations And Advertising

There are few things one can read that have the power to inform and inspire like great quotations from men and women throughout history who have left indelible impressions in their respective societies, industries, and trades.  I would submit that a major reason for their place in history was their ability to take words of value and utility and express them artistically.  I hope you find the selections below to be as entertaining, informative, memorable and thought provoking as I have…

”  The superior man acquaints himself with many sayings of antiquity and many deeds of the past, In order to strengthen his character thereby. ” …
 I Ching      
Book of Changes , China c. 600 B.C.

”  Without … advertising, information … would take years to reach all of us who might benefit by it and progress would be delayed. ”

Harry S. Truman

”  Peoples minds are changed through observation and not through argument. ”

Will Rogers
Actor and Humorist

”  Advertising in the final analysis should be news.  If It’s not news it’s worthless. ”

Adolph S.  Ochs
American newspaper publisher

”  The first essential is to know what one    wishes to say;  the second is to decide to whom one wishes to say it. ”

Harold Nicolson
English biographer and diplomat

”  Character counts in advertising as in all other things.  Only men of intelligence and initiative can fully comprehend that advertising is the science of human service. ”

William Randolph Hearst
Newspaper publisher and U.S. Congressman

”  If you make a product good enough even though you live in the depths of the forest, the public will make a path to your door, says the philosopher.  But if you want the public in sufficient numbers, you would better construct a highway.  Advertising is that highway. ”

William Randolph Hearst
Newspaper Publisher an U.S. Congressman

”  Eloquence is the power to translate a truth into language perfectly intelligible to the person to whom you speak. ”

Ralph Waldo Emerson
American essayist and poet

”  We’re not paying you to make us look like a bunch of idiots.  We’re paying you so others won’t find out we’re a bunch of idiots.

Anonymous executive to PR firm president