SEO Ranking Has A Split Personality

SEO Ranking Has A Split Personality

How Do I Get My Company Website to Rank Higher in Local Google Search Results?

by Rick Thomas SEO Consultant with Ft Myers Marketing and David Bruce Jr

I get asked that question on Facebook more than any other question asked of me.

First off… Google is run entirely by a mathematical database,  an algorithm visits your website and rates it according to a math equation.

NO HUMAN Visits Your Company Website To Determine How High Your Website Should Rank in Google!!

Google sends out a robot, to “score” your website against what ever website is currently #1 in Google to determine if Google should trust your company website.

1. Can Google Trust Your Site as THE Authority in your field? To pull that off you need to earn Google Page Rank. Page rank is determined by a number of factors including, but not limited to, the number of links to your website on other pages, the page rank of the sites that link back to you, and how much traffic your website is getting.

IT TAKES GOOGLE SEVERAL WEEKS TO MAKE THIS DETERMINATION!

2. Does Google See Your Company Website as a Fresh News Source. Google is also a news organization, in addition to being organized as a web encyclopedia, Google is also a news organization rivaling CNN. For business purposes this translates into who has a new product or service/ who has some new knowledge to share about a product or service. Google views this as fresh content.

Fresh Content Gets Extra Credit

Business Blogs accomplish both Task 1 and Task 2 better than a static conventional website. Now if you already have a company website, you should add a “supporting blog” to your Google Marketing Mix. A blog gives ample opportunity to start building links on a page other than your website, and it is an excellent venue to post fresh content regularly!

JUST WHAT THE ALGORITHM WAS LOOKING FOR!

Why Your Website Should Be A Blog

Now if you already have a company website, you should add a “supporting blog” to your Google Marketing Mix.

Business Blog Creation:

A website’s sole purpose in life is to perform in Google, Google likes it when you use their tools, Google owns Blogger.com… therefore every website that wants to rank in Google it’s in your best interests to also have a Google blog:

in other words… if you want something FROM Google, Use Google’s Tools.

You wouldn’t want to drive a Ford to a Chevy Convention would you?

Yes We Are For Hire

Contact Rick Thomas at

239 896-7020


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Unsolicited Comments Show The Value of SEO To Local SW Florida Business

Search engine optimization (SEO) is more important to local businesses than ever before! I’ve seen the statistics, I’ve seen the results, I talk about it all the time … but, today the message was driven home to me on a personal level like never before. I was out running some errands earlier today and had the good fortune to run into a group of about a dozen former coworkers, we were all thrilled to see each other as it has been nearly a year since all of us were together and had an opportunity to talk. I was asked what I’m doing for a living now and I told them I was doing search engine optimization … they all looked at me like I had 2 heads! I don’t think any of them knew what that was, which surprised me a bit, they are all well educated, computer literate professionals who earn a more than average salary and spend a considerable amount of time on their computers at work and at home! I jumped right in and started explaining that if a business has a web site that shows up in a Google search on the 3rd, 10th, or 30th page of the Google search results, I can move their website up in the rankings … usually right to page 1. I went on to explain that this was critical for businesses now because over the past 10 years when a customer is looking to make a purchase, of most any kind, the likelihood has steadily been on the rise that they will search the internet for that information as opposed to turning to the yellow pages …

Up to this point I had been noticing their eyes glazing over in response to my canned “Value of SEO” speech, but, when I mentioned the yellow pages they sat up straight in their chairs, life came back into their eyes, as all of a sudden they got it! They became quite animated and comments were coming from all around the table …

  • “I haven’t used my phone book in 2 years”
  • “I haven’t used mine in 4 years”
  • “I don’t think I even have a phone book”
  • “I threw mine out 4 months ago because I never used it”
  • “I use mine … but only to find Government listings”

Out of a dozen young professionals not a single one had used a phone book to find a place to spend their money in years!  It was an eye opening experience for me … as I say, I’ve read the reports, seen the statistics, but, this brought it home to me on a personal level, these were people I know well … and have known for years, when they say it I know it’s true!  Of course a dozen people make an awfully small random sample but even at that the message seems clear enough to me, the yellow pages are fading fast and SEO is poised to be a major determining factor in which local businesses are going to be most successful.

Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Company Facebook Page Creation and Management

Get SEO Value From Your Facebook Page

With over 500 million people using Facebook it has become a valuable resource for finding, informing, and keeping clients for your business. It also has the potential to enhance your search engine optimization (SEO) strategy for your main web page if used correctly. However, most businesses seem to be missing the mark as far as getting optimum usage and visibility from the most heavily used social media site in history.

Many businesses today are actively promoting their business on a personal Facebook page. Perhaps they aren’t even aware that there is a difference between a Facebook Business page and a personal page. Facebook’s rules (TOS or terms of service) clearly prohibit the use of a personal page to advertise or promote a business. One needs to have a personal page 1st in order to set up a business page, there are many forums and tutorials that can instruct you as to how this is done. Once you have set up your business page it becomes a great place to showcase your company blog, advertise specials, sales, or discounts, and let the general public know who you are and what your company is about. Most importantly, a personal Facebook page is not visible to Google, but, a Business Facebook page gets crawled by Google’s crawler and can help promote your website in Google rankings.

Once your business page is set up you will want to get people to join or “like” your page. When you reach 25 fans on your page you can change the url of your fan page to a name of your choosing (usually your business name or at least a relevant keyword), which will help Google’s spider to determine whose page it is, and what the page is about more effectively. Getting fans to “like” your page is a good thing, but, to maximize the benefit you get from your page you must go a step further. Facebook has a built in spam filter, if the only thing it sees is your page broadcasting information the filter will prevent what you post from being seen on the news feed. The filter (algorithm) is incapable of actually reading the content on your page and determining how worthwhile it is, instead it recognizes keywords, traffic, and interaction. If the people who “like” your page visit often, comment, share your content, and participate on your page the algorithm interprets this as a sign that your page is relevant, informative, and worth sharing on the news feed. This means that not only will your friends see what you post, but, so will their friends as well!

All Outgoing (Broadcast) With ZERO Incoming (Receiving)= Facebook Considers Your Business Page to Be Spam!

If no one is leaving a comment or asking a question the algorithm will NOT LET YOUR MESSAGES Go Out to your friends or fans News Feed!!!

Company Facebook Page Creation and Management

Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Google Page Rank Visually Explained

Social Media Enthusiasts Mingle And Network At SW Florida Facebook Happy Hour

A diverse array of business men and women, social media and SEO consultants, real estate professionals, political candidates, retail store owners, service industry pros and social media fans from all walks of life gathered at Shula’s Steakhouse at The Hilton in Naples (SWFL) for an evening of networking and establishing personal connections with others interested in Facebook and similar online social sites. Organized by Jody Pugh, this was the 2nd overwhelmingly successful meeting of the SW FL Facebook Friends Social Happy Hour. Shula’s Steakhouse provided appetizers and 2 for 1 drink specials to the crowd of well over 100 attendees. Shula’s, along with a number of other Ft Myers and Naples Businesses, donated a total of over 50 door prizes which were given away over the course of the evening.

Social Media Gathering In Naples Florida

The group meets every 4th Friday, and rotates the location to different locations around SW Florida to give anyone interested is social media an opportunity to attend a get together in their own neighborhood. The next event is scheduled for “Anthony’s On The Boulevard” in Cape Coral on August 27, 2010. If the 1st two meetings are any indication this promises to be yet another fun night with great people! Hope to see you there!

Questions Social Media And SEO Consultants Must Ask New Clients

In social media as well as SEO, or any type of marketing or advertising for that matter, the more information one has about his clients the better one will be able to assess his clients needs and the most effective way to satisfy them. Without knowing precisely where you are starting from, and how far you have to go, it is even more difficult to estimate the cost, man hours, and overall time frame that will be required to achieve the objectives you and your client are pursuing. In any effective, long term social media or SEO campaign you and your client will, to some extent, be “joined at the hip”, you will regularly be exchanging ideas, taking and promoting photos, tracking progress, and exchanging specific information relative to each others individual industry. If your business relationship is going to thrive both parties need to be honest and forthcoming right from the start.

During the course of your first meeting with a potential client, he will, of course, have many questions about you and your business. It is equally important, however, that you find time to ask probing questions of the client as well. One of the questions he is certain to ask is “How much is all this going to cost me?”, and that is a reasonable question. Until you know what you’re working with and where you’re headed … it can be rather difficult to give an honest and informed answer. Explain to your client that in order to give him the answer he deserves you need a few answers yourself …

ASK THEM:

Are you on any social media sites already?

If yes …Which social media sites are you on, and how active are you?

What made you aware you need (or need to improve) your social media presence?

How or where did you hear about me, and what induced you to call? (if applicable)

Are you closely allied with any other businesses?

Who are your biggest competitors?

How have you marketed your business in the past?

Have you used a social media or SEO consultant before?

If so … who, how long ago, and what did you like or dislike about them and their service?

Where do your current clients come from?

What part of your business comes from return/repeat clients?

Do you currently have a strategy for getting referrals from your existing clients?

Would you be willing to make changes to your website to optimize search ranking and increase customer utility?

Do you have a company blog?

Do you have a company Facebook page?

To what extent will you expect me to manage/write ad copy for your blog/Facebook page?

What kind of budget will be allocated to developing/maintaining your social media/SEO marketing campaign?

Throughout the process of asking these questions make notes … once you get back to your office you will want to check out his website and his competitions websites as well. Look at his Facebook page or any other social media sites he may be on, and again make notes. By the time you’ve looked over what he has happening you will most likely start coming up with what it will take to improve his presence on the web, help him to connect better with his current and future clients, and enhance his performance in the Google (and other search engines) search results. Once this has been done you will be in a much better position to give you client an honest and fair(to both of you) assessment of what kind of results he can expect … and at what cost.

Google Page Rank Visually Explained

Yes I am For Hire!
Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Ft Myers Marketing … Why Advertise When You’re Already A Success

William Wrigley, founder and owner of Wrigleys chewing gum, through the success of his product had amassed an incredible fortune, which he attributed to his successful advertising campaign. While travelling on a fast train, just months before his death, he was approached by a conductor on the train. The conductor asked Wrigley why he continued to spend millions on advertising.
“Your gum is known the world over” suggested the conductor. “Why don’t you save the money you spend each year on advertising?”
“Wrigley considered the question momentarily, and then asked the conductor “Tell me sir … approximately how fast is this train travelling?”
“About sixty miles an hour” replied the conductor.
“Then why doesn’t the train company remove the engine and let the train travel on it’s own momentum?” asked Wrigley.

Yes I am For Hire!

Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Many Business Owners Don’t Recognize Their Limited Visibility on The Web

When I sit down to talk with a business owner about SEO I’m often shocked to find that they think they are readily visible on the internet when in fact, their website  is found anywhere between the 10th to 30th SERP ( Search Engine Results Page).   They haven’t gone through the process  of envisioning how their potential clients will look for them!  When the business owner is looking for his website he types in his own business name, perhaps the city, or maybe just the URL, and his webpage pops up.  When a potential client is searching the web for a specific service he types in the name of the industry (i.e. plumber, electrician, carpet cleaning, Realtor …), and the geographic area, and he gets organic search results …”The unpaid / algorithmic search engine reuslts. Organic search results are organized by estimated relevancy, which is calculated from link information, page content, usage data, and trust-related data. Reportedly 80% of clicks are on the organic search results rather than the ads.”  Usually my first task in working with a client is explaining the difference.

When I start talking about google spiders, back links, algorithms, page content, HTML and keywords they get a panicked look in their eyes, and they begin to realize there is more to having a website than they originally thought.  For my part, at this point of the game, that is all that they have to know, but some are more curious than others,  I give them as much info as they need to be able to assess  the basics of how our industry works.   As time goes on in our relationship I will take the time to give them a clear understanding of what it is I  (we)do …

Model of how sites share measures of relevance

Business owners don't have the time or interest for an in depth discussion of this ... THEY JUST WANT RESULTS!

One of my main objectives in approaching my potential clients as an educator is because many business owners think of SEO as a “parlor trick”, some little code that I can type in to their web site and “presto change -o” they will rank on the 1st page of Google search results.  I want them to understand that getting them to rank is the byproduct of 60-100 man hours of work and, it took hundreds of hrs of training to learn how to do that work! This is a business for passionate workaholics and our clients need to understand it is our work ethic that separates those of us at the top, and those of us at the bottom in no matter what field of endeavor.