SEO HALLOWEEN Ft Myers

Klout social media perks

Just received my first Klout perk in the mail. Delicious Lipton Tea & Honey. I have earned other perks before … but this one I will use and enjoy!

Get SEO Value From Your Facebook Page

With over 500 million people using Facebook it has become a valuable resource for finding, informing, and keeping clients for your business. It also has the potential to enhance your search engine optimization (SEO) strategy for your main web page if used correctly. However, most businesses seem to be missing the mark as far as getting optimum usage and visibility from the most heavily used social media site in history.

Many businesses today are actively promoting their business on a personal Facebook page. Perhaps they aren’t even aware that there is a difference between a Facebook Business page and a personal page. Facebook’s rules (TOS or terms of service) clearly prohibit the use of a personal page to advertise or promote a business. One needs to have a personal page 1st in order to set up a business page, there are many forums and tutorials that can instruct you as to how this is done. Once you have set up your business page it becomes a great place to showcase your company blog, advertise specials, sales, or discounts, and let the general public know who you are and what your company is about. Most importantly, a personal Facebook page is not visible to Google, but, a Business Facebook page gets crawled by Google’s crawler and can help promote your website in Google rankings.

Once your business page is set up you will want to get people to join or “like” your page. When you reach 25 fans on your page you can change the url of your fan page to a name of your choosing (usually your business name or at least a relevant keyword), which will help Google’s spider to determine whose page it is, and what the page is about more effectively. Getting fans to “like” your page is a good thing, but, to maximize the benefit you get from your page you must go a step further. Facebook has a built in spam filter, if the only thing it sees is your page broadcasting information the filter will prevent what you post from being seen on the news feed. The filter (algorithm) is incapable of actually reading the content on your page and determining how worthwhile it is, instead it recognizes keywords, traffic, and interaction. If the people who “like” your page visit often, comment, share your content, and participate on your page the algorithm interprets this as a sign that your page is relevant, informative, and worth sharing on the news feed. This means that not only will your friends see what you post, but, so will their friends as well!

All Outgoing (Broadcast) With ZERO Incoming (Receiving)= Facebook Considers Your Business Page to Be Spam!

If no one is leaving a comment or asking a question the algorithm will NOT LET YOUR MESSAGES Go Out to your friends or fans News Feed!!!

Company Facebook Page Creation and Management

Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Google Page Rank Visually Explained

Many Business Owners Don’t Recognize Their Limited Visibility on The Web

When I sit down to talk with a business owner about SEO I’m often shocked to find that they think they are readily visible on the internet when in fact, their website  is found anywhere between the 10th to 30th SERP ( Search Engine Results Page).   They haven’t gone through the process  of envisioning how their potential clients will look for them!  When the business owner is looking for his website he types in his own business name, perhaps the city, or maybe just the URL, and his webpage pops up.  When a potential client is searching the web for a specific service he types in the name of the industry (i.e. plumber, electrician, carpet cleaning, Realtor …), and the geographic area, and he gets organic search results …”The unpaid / algorithmic search engine reuslts. Organic search results are organized by estimated relevancy, which is calculated from link information, page content, usage data, and trust-related data. Reportedly 80% of clicks are on the organic search results rather than the ads.”  Usually my first task in working with a client is explaining the difference.

When I start talking about google spiders, back links, algorithms, page content, HTML and keywords they get a panicked look in their eyes, and they begin to realize there is more to having a website than they originally thought.  For my part, at this point of the game, that is all that they have to know, but some are more curious than others,  I give them as much info as they need to be able to assess  the basics of how our industry works.   As time goes on in our relationship I will take the time to give them a clear understanding of what it is I  (we)do …

Model of how sites share measures of relevance

Business owners don't have the time or interest for an in depth discussion of this ... THEY JUST WANT RESULTS!

One of my main objectives in approaching my potential clients as an educator is because many business owners think of SEO as a “parlor trick”, some little code that I can type in to their web site and “presto change -o” they will rank on the 1st page of Google search results.  I want them to understand that getting them to rank is the byproduct of 60-100 man hours of work and, it took hundreds of hrs of training to learn how to do that work! This is a business for passionate workaholics and our clients need to understand it is our work ethic that separates those of us at the top, and those of us at the bottom in no matter what field of endeavor.

Quotations Of Relevance To Public Relations And Advertising

There are few things one can read that have the power to inform and inspire like great quotations from men and women throughout history who have left indelible impressions in their respective societies, industries, and trades.  I would submit that a major reason for their place in history was their ability to take words of value and utility and express them artistically.  I hope you find the selections below to be as entertaining, informative, memorable and thought provoking as I have…

”  The superior man acquaints himself with many sayings of antiquity and many deeds of the past, In order to strengthen his character thereby. ” …
 I Ching      
Book of Changes , China c. 600 B.C.

”  Without … advertising, information … would take years to reach all of us who might benefit by it and progress would be delayed. ”

Harry S. Truman

”  Peoples minds are changed through observation and not through argument. ”

Will Rogers
Actor and Humorist

”  Advertising in the final analysis should be news.  If It’s not news it’s worthless. ”

Adolph S.  Ochs
American newspaper publisher

”  The first essential is to know what one    wishes to say;  the second is to decide to whom one wishes to say it. ”

Harold Nicolson
English biographer and diplomat

”  Character counts in advertising as in all other things.  Only men of intelligence and initiative can fully comprehend that advertising is the science of human service. ”

William Randolph Hearst
Newspaper publisher and U.S. Congressman

”  If you make a product good enough even though you live in the depths of the forest, the public will make a path to your door, says the philosopher.  But if you want the public in sufficient numbers, you would better construct a highway.  Advertising is that highway. ”

William Randolph Hearst
Newspaper Publisher an U.S. Congressman

”  Eloquence is the power to translate a truth into language perfectly intelligible to the person to whom you speak. ”

Ralph Waldo Emerson
American essayist and poet

”  We’re not paying you to make us look like a bunch of idiots.  We’re paying you so others won’t find out we’re a bunch of idiots.

Anonymous executive to PR firm president

Social media, SEO, Advertising

I spent most of the evening reading the ” Google search engine optimization starter guide “. I found plenty of useful tips as well as links to other google pages that look like they have much to offer as well. There are so many good articles on the web relating to SEO and social media that it is difficult to sort out the good stuff! When I do find something particularly interesting … I’ll pass it along here!

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