Get SEO Value From Your Facebook Page

With over 500 million people using Facebook it has become a valuable resource for finding, informing, and keeping clients for your business. It also has the potential to enhance your search engine optimization (SEO) strategy for your main web page if used correctly. However, most businesses seem to be missing the mark as far as getting optimum usage and visibility from the most heavily used social media site in history.

Many businesses today are actively promoting their business on a personal Facebook page. Perhaps they aren’t even aware that there is a difference between a Facebook Business page and a personal page. Facebook’s rules (TOS or terms of service) clearly prohibit the use of a personal page to advertise or promote a business. One needs to have a personal page 1st in order to set up a business page, there are many forums and tutorials that can instruct you as to how this is done. Once you have set up your business page it becomes a great place to showcase your company blog, advertise specials, sales, or discounts, and let the general public know who you are and what your company is about. Most importantly, a personal Facebook page is not visible to Google, but, a Business Facebook page gets crawled by Google’s crawler and can help promote your website in Google rankings.

Once your business page is set up you will want to get people to join or “like” your page. When you reach 25 fans on your page you can change the url of your fan page to a name of your choosing (usually your business name or at least a relevant keyword), which will help Google’s spider to determine whose page it is, and what the page is about more effectively. Getting fans to “like” your page is a good thing, but, to maximize the benefit you get from your page you must go a step further. Facebook has a built in spam filter, if the only thing it sees is your page broadcasting information the filter will prevent what you post from being seen on the news feed. The filter (algorithm) is incapable of actually reading the content on your page and determining how worthwhile it is, instead it recognizes keywords, traffic, and interaction. If the people who “like” your page visit often, comment, share your content, and participate on your page the algorithm interprets this as a sign that your page is relevant, informative, and worth sharing on the news feed. This means that not only will your friends see what you post, but, so will their friends as well!

All Outgoing (Broadcast) With ZERO Incoming (Receiving)= Facebook Considers Your Business Page to Be Spam!

If no one is leaving a comment or asking a question the algorithm will NOT LET YOUR MESSAGES Go Out to your friends or fans News Feed!!!

Company Facebook Page Creation and Management

Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

Google Page Rank Visually Explained

Advertisements

About Ft Myers Marketing
Marketing for Ft Myers Florida and SWFL via regional SEO and Effective use of Social Media by Rick Thomas.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: