Questions Social Media And SEO Consultants Must Ask New Clients

In social media as well as SEO, or any type of marketing or advertising for that matter, the more information one has about his clients the better one will be able to assess his clients needs and the most effective way to satisfy them. Without knowing precisely where you are starting from, and how far you have to go, it is even more difficult to estimate the cost, man hours, and overall time frame that will be required to achieve the objectives you and your client are pursuing. In any effective, long term social media or SEO campaign you and your client will, to some extent, be “joined at the hip”, you will regularly be exchanging ideas, taking and promoting photos, tracking progress, and exchanging specific information relative to each others individual industry. If your business relationship is going to thrive both parties need to be honest and forthcoming right from the start.

During the course of your first meeting with a potential client, he will, of course, have many questions about you and your business. It is equally important, however, that you find time to ask probing questions of the client as well. One of the questions he is certain to ask is “How much is all this going to cost me?”, and that is a reasonable question. Until you know what you’re working with and where you’re headed … it can be rather difficult to give an honest and informed answer. Explain to your client that in order to give him the answer he deserves you need a few answers yourself …

ASK THEM:

Are you on any social media sites already?

If yes …Which social media sites are you on, and how active are you?

What made you aware you need (or need to improve) your social media presence?

How or where did you hear about me, and what induced you to call? (if applicable)

Are you closely allied with any other businesses?

Who are your biggest competitors?

How have you marketed your business in the past?

Have you used a social media or SEO consultant before?

If so … who, how long ago, and what did you like or dislike about them and their service?

Where do your current clients come from?

What part of your business comes from return/repeat clients?

Do you currently have a strategy for getting referrals from your existing clients?

Would you be willing to make changes to your website to optimize search ranking and increase customer utility?

Do you have a company blog?

Do you have a company Facebook page?

To what extent will you expect me to manage/write ad copy for your blog/Facebook page?

What kind of budget will be allocated to developing/maintaining your social media/SEO marketing campaign?

Throughout the process of asking these questions make notes … once you get back to your office you will want to check out his website and his competitions websites as well. Look at his Facebook page or any other social media sites he may be on, and again make notes. By the time you’ve looked over what he has happening you will most likely start coming up with what it will take to improve his presence on the web, help him to connect better with his current and future clients, and enhance his performance in the Google (and other search engines) search results. Once this has been done you will be in a much better position to give you client an honest and fair(to both of you) assessment of what kind of results he can expect … and at what cost.

Google Page Rank Visually Explained

Yes I am For Hire!
Contact Rick Thomas
Social Media Marketing|SEO Consultant
239 896-7020

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About FtMyersMarketing
Search Engine Optimization, Social Media Marketing For Ft Myers Florida, Regional SEO for Ft Myers Florida, Improved Search Engine Ranking

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